Editorial content
See The Brain, Cure The Brain
Since the early 1970’s, the development of new techniques to observe the brain (such as Computerised Tomography, structural and functional Magnetic Resonance Imaging, Positron Emission Tomography or Magnetoecephalography), as well as the perfection of older ones (such as Electoencephalography), have vastly expanded our knowledge of the most complex organ. These innovative techniques have given a new momentum to brain science and therapeutics by allowing us to better understand its anatomy and how it works.
Inside The Consumer Mind: Brain Scans Reveal Choice Mechanism
That gorgeous sweater has your name written on it. But, those red suede pumps are calling your name too. What goes through your mind as you consider these choices? During normal economic times, you might indulge in a whole new wardrobe. But now, with considerably tighter budgets, consumers don't have the luxury of saying "It's the holidays -- I'll just buy both!" What happens in buyers' brains as they consider difficult choices?
MRI Brain Scans Accurate In Early Diagnosis Of Alzheimer's Disease
MRI scans that detect shrinkage in specific regions of the mid-brain attacked by Alzheimer’s disease accurately diagnose the neurodegenerative disease, even before symptoms interfere with daily function. Based on findings of a new study, researchers at the Florida Alzheimer's Disease Center conclude that MRI brain scans should be included as a diagnostic test for early Alzheimer's disease.
Researchers Capture Wave Of Brain Activity Linked To Anticipation
Neuroscientists at Georgetown University Medical Center have, for the first time, shown what brain activity looks like when someone anticipates an action or sensory input which soon follows.
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